Guillermo Orellana / Glitch Media Group

I help brands scale with strategy, storytelling, and systems.

Brand strategy, storytelling, and the systems behind both. Built end to end.

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What I do

Strategy. Story. Systems.

01

Strategy

The thinking before the doing. Brand strategy, positioning, growth planning, and the campaign architecture behind paid and organic media.

02

Storytelling

The story that earns attention. Brand narrative and creative direction. Video and photo, from 5,000-person stages to single portraits. Podcasts, YouTube channels, and book launches with John Maxwell, Tim Elmore, and Don Yaeger.

03

Systems

The infrastructure that scales it. AI workflows that kill busy work. Over two million a year in paid ads on Meta, Google, and YouTube. Live event production for crowds up to 5,000. Apps, websites, and platforms.

The numbers

Not just hype.
Results.

1.7M+
YouTube views generated on the Corporate Competitor Podcast
$2M+
Trusted with annual ads on Meta, Google, and LinkedIn
46M+
Podcast downloads across the Maxwell and Greatness networks
Silver Play Button
YouTube. Maxwell Leadership channel, 100K+ subscribers
7x
Subscriber growth in a single year on Corporate Competitor
100+
Events produced, audiences up to 5,000
International
Working across more than 9 countries and over half the United States
10+
Book launches, including John Maxwell, Tim Elmore, and Don Yaeger. One self-published Amazon Bestseller.
500K+
Miles travelled to meet client needs in person
Selected work

Press play.

Featured and recent

In-house CRM

Custom AI app. Saved tens of thousands on Salesforce and HubSpot.

Netflix style documentary

Rev1 Energy 25 year anniversary film. Creative direction and full production.

Boutique event production

Exchange 2022 in San Diego. $12K ticket experience, produced end to end.

Podcast highlights

Condoleezza Rice

Former Secretary of State

Ed Bastian

CEO, Delta Air Lines

Giada De Laurentiis

Chef and TV host

Deion Sanders

Hall of Fame, head coach

Marc Randolph

Co-founder, Netflix

Brian Cornell

CEO, Target

Shane Battier

Two-time NBA champion

Podcasts

Corporate Competitor Podcast

Leadership podcast

Corporate Competitor with Don Yaeger. Fortune 100 CEOs and Hall of Famers.

Medical podcast

Fridays at Five. Neurosurgeon and Florida doctors. Launched and produced.

Sports podcast

Talk Shit Sports. Executive producer. Built from the ground up.

Books

Bulletproof Mindset by Angel Olvera

All parts of authorship

Interviewed, wrote, designed, published, and marketed. Cover to cover.

16 Undeniable Laws of Communication by John Maxwell

Book launches

Campaigns for Maxwell, Tim Elmore, Don Yaeger, Jeff Henderson.

Speaker and author sizzle reels

Booking-ready tape for speakers and authors.

Celebrity and entertainer sizzle reels

Neal Hopson. Keynote speaker, emcee, live DJ, and creative director.

Video

Conference coverage

International Maxwell Certification event in Orlando. Filmed end to end.

Live broadcast production

John Maxwell's annual leadership broadcast. Multi-camera live event.

Product highlight videos

Kyäni Core 140. Launch film for the product line.

Destination videos, Los Cabos

Syona leadership trip. Captured the room and the experience.

Convention films

Brand film for Kyäni's annual North American convention.

Disaster relief coverage

Kyäni Caring Hands. Mission film from Hurricane Harvey relief work.

Explainer videos

Animated explainer for the Oracle and Tracker partnership.

Motivational promos

Syona wellness platform. Brand film, end to end.

Destination videos, Cancún

Syona leadership trip. Captured the room and the experience.

Design and brand

Apparel

Custom apparel design and mockups.

Products

Product photography for any size catalog.

Avail Journal - John Maxwell cover

Avail Journal magazine

Maxwell Leadership's print publication. Layout, ads, covers.

Ad campaigns

Paid media across Meta, Google, LinkedIn.

Social strategy

Channel-by-channel audits and content plans.

Websites

Custom sites built fast.

Photo

Event coverage

Photo and video, on site or in studio.

Headshots

Executive and team portraits.

Personal life stories

Weddings, anniversaries, family milestones.

AI and apps

Maxwell Leadership app

Native iOS and Android. Daily videos and member feed.

AI knowledge base

Ask Don. Built on Don Yaeger's 40+ books and talks.

Mobile apps

Native iOS and Android. Design to launch.

AI data reporting

Custom AI pipelines that pull data and surface what matters.

Launch playbooks

Multi-week, fully sequenced product and brand launches.

Web apps

Custom web apps. Internal tools, dashboards, portals.

In the room

Behind the scenes.

The rooms, the sets, and the people. Proof of where the work gets made.

Big production, Salt Lake City
Big production, Salt Lake City
Maxwell Leadership Podcast
Maxwell Leadership Podcast
Documentary shoot, Houston
Documentary shoot, Houston
Filming Navy SEALs, San Diego
Filming Navy SEALs, San Diego
Filming at Tony Horton's home
Filming at Tony Horton's home
Running events
Running events
Maxwell Leadership app
Maxwell Leadership app
Live event filming
Live event filming
On stage, Maxwell Leadership
On stage, Maxwell Leadership
Social media talk, San Jose
Social media talk, San Jose
How to launch a company
How to launch a company
Backstage with Ryan Leak
Backstage with Ryan Leak
Filming Jewel live, San Diego
Filming Jewel live, San Diego
John Maxwell's Christmas party
John Maxwell's Christmas party
On set with Simon Sinek
On set with Simon Sinek
The 100K play button
The 100K play button
Special invite to VidSummit
Special invite to VidSummit
Trackside, NASCAR Las Vegas
Trackside, NASCAR Las Vegas
Sponsoring a car at IndyCar
Sponsoring a car at IndyCar
On site with Rev1
On site with Rev1
Launch week, John U. Bacon
Launch week, John U. Bacon
Event in Indonesia
Event in Indonesia
What people say
I saw the untapped potential of YouTube for our podcast, but I had no idea how to bring that vision to life. Guillermo did. Through his creativity, technical expertise, and strategic approach, he transformed our YouTube presence and helped grow our audience from roughly 1,000 listeners per episode to more than 1.3 million views across the channel in less than a year. Any team would be fortunate to have his talent, professionalism, and knowledge in not only marketing but IT as well.
DY
Don Yaeger13x NYT Bestselling Author, Hall of Fame Speaker
One of Guillermo's greatest strengths is his breadth of experience. He understands both the creative and technical sides of the business, which allows him to bridge gaps that often exist between teams. He's like a CEO who started in the mailroom and worked his way up. He understands every level of the operation. Because of that, he sets realistic expectations, earns the respect of those around him, and helps teams move faster by knowing what's possible and what isn't.
SG
Savannah GallagherProducer, Corporate Competitor Podcast
GMO possesses an impressive range of skills, including email marketing, digital ads, app building, team leadership, graphic design, and website building. He's truly a unicorn when it comes to all things marketing and creativity. A rare combination of creativity and analytical thinking, he devises innovative strategies while meticulously tracking their effectiveness. And he's a blast to work with. He starts every Zoom meeting with a killer soundtrack.
JF
Jeremy FosterChief Marketing Officer for John Maxwell, Founder of FosCo
Dependable. Quick. A workhorse. Always helping while asking the right questions. A thoughtful finisher. I could give dozens of examples of how Guillermo makes work better everywhere he goes. And it's one thing to get things done. It's another thing to get things done while being a great teammate, never doing things selfishly but always for the good of the team and others.
WG
Will GrahamLeadership consultant, author of Make Work Better
Creative DirectorProducerStorytellerAI BuilderPsychological MarketerVideographerPhotographerBrand StrategistEvent ProducerFounder Creative DirectorProducerStorytellerAI BuilderPsychological MarketerVideographerPhotographerBrand StrategistEvent ProducerFounder
Built to scale

Beyond a core team I work with, including event directors, project managers, videographers, editors, and creative directors, there's a worldwide network ready to tackle your next project.

Guillermo Orellana
Guillermo OrellanaFounder, Glitch Media Group
Contact

Let's build something.

Tell me what you're working on. I read every message that comes through.

guillermo@glitchmediagroup.com Instagram, g15to LinkedIn, in/gmoorellana